About My Chocolate Shop
We started with a simple question: why is it so hard to choose a chocolate bar you can trust?
Our story
Walk down any grocery aisle and you'll see dozens of chocolate bars that look almost identical. Vague “ethical” stickers that don't explain what they mean. Inconsistent labeling that makes comparing cocoa percentage, inclusions, and bar size a headache.
We built My Chocolate Shop to fix that. It's a direct-to-consumer storefront designed around how people actually choose chocolate: by what's in it, how much cocoa it contains, and whether the bar is 180g or a smaller format. Every product follows the same clear naming pattern, and every page ties back to the real-world practices behind the cocoa.
Our country-first entry flow routes you into the right storefront context — local pricing, availability, and shipping — before you even start browsing. It's one less thing to guess at.
Mission and values
We exist to shift demand toward cocoa produced without exploitation or deforestation. That's the mission, and it's always on — not buried in a footer, not reserved for a separate “sustainability” page. You'll see it next to the product grid, on the product detail page, and at checkout.
Bold
We name forced labour, child labour, and deforestation directly. No hedging, no euphemisms.
Clear
Every bar shows type, cocoa %, inclusions, and size upfront. Consistent naming means easy scanning.
Warm
Chocolate is a treat. We guide you with friendly suggestions, never guilt or shame.
Playful
Light, sensory language brings joy to shopping without undermining what matters.
What we stand against
We don't do countdown timers, luxury-only exclusivity, or guilt-driven messaging. We're not a preachy manifesto. We're a shop that makes it easy to pick a great bar and understand where it comes from.
No green-leaf clichés. No stock-photo crowds. No vague “sustainable” labels that say everything and nothing. Just clear information, honest language, and chocolate you can feel good about.
Join us
Whether you're buying for yourself, gifting, or stocking up for the family — tell us what you like and we'll help you find bars you'll love.